Can Indonesian Facebook UIDs be Used for Advertising? How to Improve Conversion Rates

A cross-border e-commerce company pushed new product information to 100,000 unfiltered accounts. Subsequent screening using WhatsApp accounts revealed that 42,000 of these were invalid numbers and 23,000 were unregistered WhatsApp accounts. This resulted in a waste of over 65% of the push cost and no conversions.

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